our 4 beautiful 'themes'… as poems
funny how things come to you in the middle of the night…
late, & on this particular friday evening, i just couldn't sleep.
for me, not being able to sleep was unusual, a rare occurance, as for me, sleep is welcomed, embraced & relished. so this really was an unusual night.
so, as i lay there in my very comfy bed, all the while with a very busy head, i came up with a thought.
at this point in time martinique island style has 4 beautiful 'themes', being 'caribbean breeze' 'african luxe' 'nomad spirit' & 'vintage treasures'.
the thought that i had was this...
obviously i knew that there were 4 themes within martinique island style, as did i also know how our themes integrated into the rest of the site, their relevance, as well as their beauty & value, but, in saying all of this, even the most discerning online browser… did they? did they understand our 'themes'? how they fitted into the site? did they know this? did anyone?
let's go back a step…
how it works is like this... once each product is initially grouped into the appropriate 'shopping category', & as you know this ranges from homewares, bags, boots, jewellery, clothing & so on, it is then 'tagged' & placed into the appropriate 'theme' that it best suits.
for example. our aqua cotton paisley beach towels are perfectly suited to the 'caribbean breeze' theme while our zebra inspired fur boots are best to sit in our 'african luxe' theme, & so on.
this then makes things interesting & fun, offering the shopper a choice to view not only by the standard 'shopping category' option, but also by this 'theme' option.
it's quite cool how that within each of our 4 'themes', there is an obvious thread of similarity between the pieces, whether it be colour, texture or character, or whether it be by a simple feeling one gets, a trigger of a memory, or a desire for that time, place or journey once taken or a journey still hoping to take.
our 'themes' offer an opportunity for you to immerse yourself, maybe even escape to a differnet place, albeit just for a short while.
anyway, it is fun!
enter into my head, the 4 poems below. hoping that these poems can help to take you to this special place, a beautiful place, where all of its products come alive.
our bags are more than just bags, & our boots are more than just boots… there is a story to tell & we hope that through these poems, and illustrations, that you too are swept away to your favourite places, far & wide.
the palm trees sway & the air is warm
the breeze is gentle, yet the frangipani strong
you're kissed by the sun you're caressed by the waves
with sand in your toes, it's a feeling you'll save
a heart full of love & a smile on your face
you're happy in knowing, there's no better a place
this is caribbean breeze... the island life
the campfire burns, the talk is high
the colours & textures from the earth to the sky
there's fur, there's crystal, there's leather, & shell
elegance a plenty, still inhibitions fell
strong women & men, proud tradition too
you stay in a tent with an almighty view
your heart's beating plenty, as the contrasts are vast
you're hooked on this culture, it's a feeling that lasts
this is african luxe… rich tones & textures
a wild love
with tassels & fringes & pom poms & more
the colours are varied, there are colours galore
the landscape is dry yet the company cool
your camel is bumpy, but you're soon to your stool
lush fabrics of silk, spill this way and that
it's a home that is welcome, a home on a mat
rich incense & oils fill the air that you breathe
with the desert so tiring, it's a welcome relieve
as the journey continues, with tapestries rich
exotic, intoxicating, it just can't be ditched
this is nomad spirit… search, believe, discover, enjoy
move on, then do it all over again
it's a colourful, heady life
flea markets, sales, garages too
funny how treasures, were just bid adieu
look this way, look that way, look far and look wide
up early, bed late, for that trophy or slide
so love while you hold dear, & cherish your jewel
as you'll find that as always, you'll abide by this rule
a treasure is loved by many who find
through circumstance & time, can get left behind
the circle of life is a story well known
running true with our treasures, as they're only on loan
this is vintage treasures… that pre-loved piece from days gone by
with a story to tell, until you too… may sell
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